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  • February 24, 2020

    Movie Trivia — Engineering Theme

    In honor of the Oscars recently, I’ve decided to offer an engineering cinematic trivia contest. Why an engineering theme? Well, currently my day job is creating content for a great software company whose customers are engineers for manufacturing industries. So why not? See if you can guess the movie titles from the descriptions below (provide the years as well): Astronomer gets world to build a giant cosmic faster-than-light ship based on a message from space. Abandoned astronaut uses science to survive on desolate world while his crew mates figure out how to rescue him. American businessman builds largest airplane in the world and kicks off the airline industry while he descends into mental illness. Paranoid monarch takes a woman in lieu of tribute to fund building his massive robber-proof tomb. Two western men aid the Chinese army in defending their country from an invasion of a horde of supernatural creatures. The last one is not really about building anything as it simply glorifies a great ancient structure. In the meantime, Digital Batman’s got you covered with hints for you below!
  • January 20, 2020

    Two Geometry Brainteasers!

    When writing fun stuff for my company’s global communications site, sometimes I like to throw in a brainteaser every now and again—especially given that a lot of PTC’s employees and customers are engineers. So here are two geometry puzzles to get those old mental juices flowing! 64 = 65 Geometry Paradox Where does the hole in second triangle come from (the partitions are the same)? Write Numbers Write the numbers from 1 to 8 into the squares, so that the squares with consecutive numbers do not touch (neither edges nor corners). These and other amazing geometry puzzles can be found here on BrianDen.com.
  • Email Marketing is essentially a hand-shake agreement between the marketer and the end user/customer that says, “I have a product or service that I would like to you check out, and you have graciously agreed to let me show it to you.” If the end user/customer has not opted-in (i.e. agreed to receive emails from the marketer, and instead receives a flood of unwanted emails (i.e. spam)), then there is no trust whatsoever from the end user/customer of the marketer. With no trust, there is no open rate on the carefully crafted marketing emails, which means it is all just a waste of everyone’s time. Establishing trust between the two is essential for a successful email marketing campaign. That begins with an easy opt-in process for interested customers (or clientele). The following is a short list of six best practices in which to build an effective email marketing strategy. Easy Opt-In for Customers Your company’s website should have a spot on its homepage that allows interested parties to opt-in (or subscribe) to your monthly newsletter, job search tips, and resources emails. Created with a widget for a website homepage such as MailChimp’s WordPress Widget, this plug-in app allows visitors to a website to effortlessly and legitimately add themselves to your email mailing list. Thereby establishing trust between the potential new clients and your company because now these emails are desired. And by extension, also make it easy for subscribers to opt-out or unsubscribe because it is illegal to keep them on the list if they do not want to be there. Define Your Customer Base This may seem obvious but many organizations take a generalized approach to appealing to the lowest common denominator. Collecting random leads from email lists are pointless unless they are specific to your industry and are a high-value opportunity for new business. Ask yourself the...