Blockchain described in one sentence: A blockchain is really a kind of database that’s shared across loads of different computers that are each running the same software; each bit of data is secured using some complicated bits of cryptography that means that only people that are meant to be adding to or editing the data can do that job. WIRED Magazine, 2018 Recently, I had a job interview with a company that builds their business model on providing add-on services for their customers’ databases built upon the open source centralized DB platform known as PostgreSQL. Probably the reason why I was considered to do digital copywriting for them is my previous experience writing for tech companies like PTC, Satcon, and L-1 to name a few. For PTC, I did a ton of writing for their PLM Product Marketing Group. PLM (i.e. product lifecycle management) is a massive technology platform and manufacturing methodology that relies heavily on data-driven digital thread content, product data management, and databases to name a few. So as you can see, I know a thing or two about databases. Also, I have written about Blockchain Technology (or BlockTech as I will be using this portmanteau from now on) in the past; therefore, I am well aware of the hot new trends for this distributed cutting-edge decentralized data-repository/processing platform. During the interview, I asked a simple question: How is your approach to utilizing a centralized DB value-add over the hot new decentralized DB technology trend known as Blockchain? Digital Batman’s Alter Ego, Nick, 2021 Needless to say, the developer that I was interviewing with did not really like the question all that much. His answer was more defensive rather than enlightening: “…centralized DBs are not going away anytime soon, so people need to understand that Blockchain is more like a curiosity right...
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April 20, 2017Mobile communications such as text messaging, Facebook Messenger, Twitter Direct Messaging, SnapChat, Skype, and FaceTime are all seeking to supplant Email these days as the preferred form of digital communications. Not so for business or for professionals where Email still reigns supreme. Email access essentially comes in two forms: Email Software, or Client-based Email – E.g. Microsoft Outlook (costly subscription fees), Mac Mail (comes with Mac OS X), and Thunderbird (free open-source download) to name a few. Cloud Email – E.g. Google Mail (GMail), Yahoo Email, or AOL Email (yes, it still exists)—all free and accessible via a web browser Let’s delve into the key differences between them with an eye on how each form manages Email in their own unique ways. It should be noted that regardless of what method of accessing your Email is used, all Email actually sits on a server somewhere in “The Cloud” and simply waits for you to get it one way or another. Email Software Client-based (meaning: on your computer) Email still has many years of unparalleled usefulness that other services can’t match—the main advantage being security. Say you’re an employee at Company X and check your email like everyone else does everyday. You can rest assured that the Email sitting behind your company’s firewall is as secure as it gets. Even when logging in from home, you are usually using a VPN (Virtual Private Network) to establish a secure connection between your laptop and your company’s Email servers. There’s very little chance of your Email being hijacked as you send your messages to your fellow employees or out to your clients. Microsoft Outlook allows a massive amount of Email filtering features, rich text (like HTML) messages, Email organization into shared and group folders across the entire organization, remote Email access via a Web-Outlook interface, and comes in cross-platform versions for Mac OS X and Windows (all versions). And the final advantage is group organization capabilities like employee calendars, scheduling...