This blog post started off as a thought leadership concept that grew into a contributing article that was pitched to publications such as Engineering.com and Plant Engineering.

I worked with two of the top industrial RFID condition monitoring experts at HID Global to draft this article. After my intakes with the SMEs, I conducted a vast research project which led me to the final report that was posted on the HID blog site.

This piece was so well opitmized for SEO that it received thousands of views in the first two months it was posted!

A PDF version of the post can be read here.

I wrote this piece of collateral for HID Global’s Identification Technologies (IDT) Medical Device Sales Team for use at conferences such as RFID Journal Live 2022 and on HIDGlobal.com (link above) as a leveraged asset to drive traffic for the IDT’s Healthcare Industry solutions.

HID’s Director of RFID Medical Device Sales, Caryn Mills, said that I managed to successfully create an outstanding brochure that was laser-focused towards a med dev OEM audience.

Click here for a downloadable PDF version.

Ghost-wrote this opinion piece for Dr. John Doyle, GVP of Health Sciences at Exponent.

The original draft was intended for publication on the Exponent.com website; however, Dr. Doyle felt that it could be a great piece for Morning Consult.

After we polished it, Exponent’s PR agency pitched it to the digital pub, which accepted it.

The final published piece is a vastly abridged version for the pub.

Click here to read the original version.

A PDF version of the Morning Consult article can be viewed here.

I couldn’t have written it without you. It’s a far better piece thanks to you Nick.”

Dr. John Doyle, GVP Health Sciences, Exponent

This informational article appears in both the print and digital versions of the February 2022 edition of Construction Outlook Magazine (a publication from the Utility Contractors’ Association of New England, UCANE).

Just like the piece above on Data Science and Human Health, this was originally intended for publication on the Exponent.com website under Thought Leadership. However, after a few discussions with Craig Steigerwalt, and John Osteraas, both experts in civil construction and structural engineering at Exponent, it was determined that the topic warranted a chance to appear in a trade pub.

It focuses on the challenges of safely managing pedestrian and vehicular traffic at construction work zones—including best practices to help stakeholders avoid legal issues stemming from avoidable accidents.

After my meetings with Craig and John, I got to work researching the topic, which included much more statistics and content than appears in the final published article. There was also a quote that I originally got from a PR director at CB Richard Ellis. But of course, once editors and SMEs revise a piece, a copywriter is lucky to have a fraction of their original words preserved in the final published article. Fortunately, this one fared better than most as over half of my original draft made it through!

A version of the original draft can be found here.

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This Thought Leadership piece was ghost-written by me along with two experts in the field of Mechanical Engineering, Drs. Julian Hallai & L. Brun Hilbert at Exponent.

The piece originally began as a discussion on how to properly and responsibly abandon idle and orphaned oil and natural gas wells—of which there are are tens of thousands of them strewn throughout the United States alone.

However, the piece quickly evolved into an environmental discussion as Methane and other other hazardous emissions from these orphaned wells pose a critical public health and safety crisis that is not being wholly addressed—as evidenced by two incidents of blowouts noted in the piece.

The entire article is published on Exponent.com. A PDF version can be found here.

This print ad for Exponent’s Pharmacoepidemiology consulting services appeared in the 2021 ISPE – ICPE conference program book.

Again, this was a collaboration project with Dr. John Doyle at Exponent.

The original copywriter assigned to this project went on vacation. I stepped in at the nth hour because the deadline for this ad cropped up unexpectedly.

Working with Dr. Doyle, I crafted this ad that appeared in both the print and digital versions of the conference’s program book (pg. 69).

It was the best piece of writing I had seen in all my years at Exponent.”

Jessica Donnelly, Senior Marketing Manager, Exponent

Ghost-wrote this PLM trends analysis trade pub piece while working as a Content Marketing Writer at PTC (an industry-leading global manufacturing software conglomerate).

This was written for Kevin Wrenn, the then GM of PLM at PTC, and was published in the February 2020 edition of NewDesign Magazine UK.

The piece was originally drafted from interviews with three SMEs (two VPs and a product engineer).

It took a lot of wrangling to reconcile the SMEs’ conflicting thoughts about upcoming PLM trends.

Here are some snippets from those interviews:

Christoph [VP]

Cloud-Based Services

Need to be careful, with the Onshape acquisition Lift and Shift WC [Windchill] and Azure now SaaS. On Prem. Where do we talk about true SaaS most likely with the Onshape platform?

Upgradeability.

Free upgrades (discuss with Francois).

Siemens (DT [Digital Thread] IoT), Dassault (multi-system, not heterogeneous), Aras (upgrade for free)

Dave [Product Eng.] – Security and Cloud are talked together. Advantages cheaper, updating security patches immediately (not a trend for 2020).

Put more weight on Francois for 2020, Christoph for 2025 (i.e. upgradeability).

PLM UX for next gen interface architecture for DT workflow.

Francois [VP]

We need to be aligned with industry trends. A group of people who think the same thing, reflect the market direction.

PLM UX for next gen. not a trend.

Companies want a fast time to value, OOTB for PLM – these are trends.

As part of PTC’s PLM Product Marketing Group, I got to be a blog author with the Corporate Communications Group. Each segment of the company from CAD, IoT, AR, SCP, to PLM had contributing blog authors that answered to the Director of Corporate Communications and had to adhere to the highest editorial standards for customer-facing content.

Creating continuous blog content for the segment and the company required a diligent approach to SEO-driven copy with the sole purpose of content marketing driving conversions.

The content had to also be engaging and exceptionally professional—especially when referencing a major PTC customer such as Groupe Beneteau (one of the world’s leading manufacturers of luxury yachts and homes).

A PDF version of the blog post can be viewed here.

Case Studies are a staple of the copywriting profession. At PTC, I got a chance to write quite a few of them.

This one here for Vaillant Group (a German HVAC manufacturer) was especially challenging to write.

Taking an entire PowerPoint deck of ECN (i.e., engineering change notice) metrics and turning it into a vibrant customer-success story was a heavy lift.

However, the end result was a great case study that everyone was pleased with—especially the customer.

So much so, that six months later they came back to us to update it with even more results!

A PDF version of the case study can be viewed here.

Sometimes case studies go through a lengthy development process. And sometimes a case study can be shelved and then resurrected several times before it finally gets published.

This was true for the Omron Healthcare case study I wrote while at PTC.

The study focused on Omron’s use of PLM to help them develop wearable biometric health products to help reduce the number of cardiac events down to zero.

After several international meetings with our rep in Japan and the customer, and receiving many translated notes and collateral from the customer, I put together a very exciting draft that we published after about six months of back and forth with the customer, which you can read here.

Literally, a week after it was published we were asked to take it down for some unknown reason but my boss at the time suspected it was due to a change in management.

A year after its inception, we were asked to finally publish it with only minor tweaks!

This process was certainly a rollercoaster ride but ultimately it saw the light of day on PTC.com (which you can read right now by clicking on the image to the right).

The PanoramiC Platform

The following is an example of a datasheet/marketing collateral piece that I wrote for SeaChange International used both at conferences and online.

ID-Suite DMV

The following is an example of a datasheet/marketing collateral piece that I wrote for L-1 Identity Solutions (now IDEMIA) used both at conferences and online.

Noble and Greenough Stamp Out Hunger — 2014

Dedham Television presented a special program of Noble and Greenough School’s 2014 annual food drive, in partnership with the United States Postal Service (Dedham Branch), as part of the national Stamp Out Hunger campaign.

As Director of Media and Communications at Dedham Television and Media Engagement Center I directed, shot, and edited this video production. It was a day-long project where I walked the campus grounds shooting B-Roll footage, establishing shots, and the primary event of the food drive itself. Furthermore, I conducted many on-the-spot interviews with the food drive staff (adults and kids) and the US Postal workers.

While in the studio, I edited the footage using Final Cut Pro X. I added all of the music, title cards, credits, and graphic elements.

It was an amazing experience, and very rewarding. The food drive video was broadcast to millions of viewers helping to raise awareness for the food insecure and generating even more donations in the years to follow.

More of my video producer work for Dedham Television can be seen here on YouTube.

Sandra Gilpatrick Wealth Consultant

Sandra Gilpatrick, CEO and President of Gilpatrick Wealth LLC, came to me while I was the Director of Media and Communications at Dedham Television and Media Engagement Center and asked me to help her make a promotional video for her new woman-owned financial business.

Over the course of a few sessions, we shot footage both at the Dedham Television studio and at the St. Botolph Club in Boston’s Back Bay district.

I met with Sandra several times so that we could develop a strong foundation for the shooting script that I would eventually write.

Both her and her husband, George Gilpatrick, reviewed all the footage and edits to the various cuts of the video. My wife, Sue Howland, designed the logo for Sandra’s new company.

Once all the editing, music, graphics, title cards, and design elements were added, and both Sandra and George signed off on the final cut, the end result was a promotional video that we were all very proud of.

And it has been viewed thousands of times on her channel and has helped to generate a huge amount of business from a primarily female demographic whom this video was targeted for.