If you’re like many of the millions of American parents who have been directly affected by the Global COVID-19 Pandemic beginning in the United States around early 2020, then you understand the challenges and frustrations that have invariably come with remote learning for your kids. Virtually, in the blink of an eye, parents went from breadwinners and caregivers to homeschoolers and the resident IT help desk. The latter being no easy chore even for actual IT professionals! When the pandemic first hit here in The Bay State, schools immediately closed. In my family’s town, it was on Friday, March 13th. How apropos! First, there was two weeks off for kids as the school system attempted to figure out how to go forward with a remote learning model that had not existed in any appreciable form before for the grade schoolers. Needless to say, it was a bit of an expected technical challenge. Most of the work assigned to our kids were in the form of review material with no appreciable new materials being taught. Couple that with technological challenges almost equal to the quest of how to lockdown that states, test, trace, and develop a vaccine all to fight COVID-19. As well as, Congress figuring out a way to help small businesses and individuals alike with some form of comprehensive COVID relief package. So many things were happening at once. And providing some kind of technology equity for lower-income students to have both Internet bandwidth along with a working Internet-capable computer (most likely a Chromebook laptop) was also part of that challenge. This was because it quickly became evident that students were going to be staying home and learning remotely—to the end of 2020, and most likely hybrid (remote and in-person combo) until the end of the 2021 school year...
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May 6, 2019Email Marketing is essentially a hand-shake agreement between the marketer and the end user/customer that says, “I have a product or service that I would like to you check out, and you have graciously agreed to let me show it to you.” If the end user/customer has not opted-in (i.e. agreed to receive emails from the marketer, and instead receives a flood of unwanted emails (i.e. spam)), then there is no trust whatsoever from the end user/customer of the marketer. With no trust, there is no open rate on the carefully crafted marketing emails, which means it is all just a waste of everyone’s time. Establishing trust between the two is essential for a successful email marketing campaign. That begins with an easy opt-in process for interested customers (or clientele). The following is a short list of six best practices in which to build an effective email marketing strategy. Easy Opt-In for Customers Your company’s website should have a spot on its homepage that allows interested parties to opt-in (or subscribe) to your monthly newsletter, job search tips, and resources emails. Created with a widget for a website homepage such as MailChimp’s WordPress Widget, this plug-in app allows visitors to a website to effortlessly and legitimately add themselves to your email mailing list. Thereby establishing trust between the potential new clients and your company because now these emails are desired. And by extension, also make it easy for subscribers to opt-out or unsubscribe because it is illegal to keep them on the list if they do not want to be there. Define Your Customer Base This may seem obvious but many organizations take a generalized approach to appealing to the lowest common denominator. Collecting random leads from email lists are pointless unless they are specific to your industry and are a high-value opportunity for new business. Ask yourself the...
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For all the flack that Apple gets for its proprietary and closed ecosystem of hardware, software, and cloud-based services, there’s a lot of good that comes out of it as well. This article will look on the “bright-side” of why having and using an Apple ID over your Macs and iPhones/iPads/iPods, and AppleTV can be not only a robust tool to help you get things done, and do cool stuff with, but also can be a real life saver—digitally speaking of course! What is an Apple ID? To put is succinctly, an Apple ID is an email address that you give to Apple when you set up a new Apple device such as an iPhone, iPad, iPod Touch, or a Mac computer running the latest Mac OS. Your Apple ID is also linked to your iCloud account, which allows you to integrate all your “Apple i” devices into a single place. Linking your Mac and iPhone macOS (as of this writing: April 2017, OS X, version 10.12, a.k.a. Sierra) just loves your Apple ID! What’s even better is when you get a shinny new iPhone (say the iPhone 7) running iOS 10 (as of this writing, 10.3.1), and you set it up with that same Apple ID, all kinds of good stuff happens! For example: say you’re working on an article for your employer (like an online tech tip and tutorial blog), and you’re working on a Mac mini running Sierra. Your iPhone is currently recharging in the next room. However, you get a phone call (yes, people still do that sort of thing). Whatever do you do? Fear thee not! Let your Mac do the talking… Yes, as long as everything is set up correctly, and you have audio capabilities with your Mac (who wouldn’t?), then when you get a call, a...
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April 20, 2017Mobile communications such as text messaging, Facebook Messenger, Twitter Direct Messaging, SnapChat, Skype, and FaceTime are all seeking to supplant Email these days as the preferred form of digital communications. Not so for business or for professionals where Email still reigns supreme. Email access essentially comes in two forms: Email Software, or Client-based Email – E.g. Microsoft Outlook (costly subscription fees), Mac Mail (comes with Mac OS X), and Thunderbird (free open-source download) to name a few. Cloud Email – E.g. Google Mail (GMail), Yahoo Email, or AOL Email (yes, it still exists)—all free and accessible via a web browser Let’s delve into the key differences between them with an eye on how each form manages Email in their own unique ways. It should be noted that regardless of what method of accessing your Email is used, all Email actually sits on a server somewhere in “The Cloud” and simply waits for you to get it one way or another. Email Software Client-based (meaning: on your computer) Email still has many years of unparalleled usefulness that other services can’t match—the main advantage being security. Say you’re an employee at Company X and check your email like everyone else does everyday. You can rest assured that the Email sitting behind your company’s firewall is as secure as it gets. Even when logging in from home, you are usually using a VPN (Virtual Private Network) to establish a secure connection between your laptop and your company’s Email servers. There’s very little chance of your Email being hijacked as you send your messages to your fellow employees or out to your clients. Microsoft Outlook allows a massive amount of Email filtering features, rich text (like HTML) messages, Email organization into shared and group folders across the entire organization, remote Email access via a Web-Outlook interface, and comes in cross-platform versions for Mac OS X and Windows (all versions). And the final advantage is group organization capabilities like employee calendars, scheduling...