With the recent acquisition of Fitbit by Google (for $2.1 billion!), in order to break into the highly lucrative “wearables” market, I thought it might be interesting to explore this topic a bit here. However, since we’re talking about Google attempting to compete directly with Apple, Xiaomi, Garmin, Huawei, and Samsung, this is a tough nut to crack. Here are some quick stats* from Statista: Connected wearables worldwide (2019): 722 million Wristband wearables (2020): 67.7 million Marketshare of wearables (Q3, 2020): Apple 33.1%, Xiaomi 13.6%, Fitbit 2%, Hauwei 11%, Samsung 9% (Other, such as Garmin 28.2%) Apple and Samsung hold the highest percentage of most recognizable smartwatches (2020): 47.9% and 13% respectively Wearables, from fitness trackers (like the Fitbit Charge 4) to smartwatches, are no longer the stuff of science‐fiction. They have evolved even quicker than smartphones. Up until 2006 when the LG Prada first appeared on the market (followed by the iPhone in 2007) there was virtually nothing like modern wearables available. Though it took a confluence of technologies from touchscreens, 3G/4G/LTE cellular service, and Bluetooth to name a scant few to make wearables a reality, they quickly evolved into what we are seeing today. And these are not only connected extensions of our smartphones on our wrists or other parts of the body (e.g. Google Glass for Enterprise AR), but also as stand alone devices that house whole operating systems, UIs, and bio‐feedback sensors on their own. The Apple Watch is obviously the go‐to example but more and more diverse devices are beginning to flood the market. Devices such as: implantables (from biosensors, super small pacemakers, to birth‐control), smart jewelry (to discreetly take calls and texts, or track menstrual cycles), smart clothing (with sensors that monitor everything from footfalls for runners to providing haptic feedback for yoga poses),...
fitness
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October 25, 2019So the other day, I attended the PTC Benefits Fair down on the 3rd floor at the Seaport HQ. I actually found the event quite helpful because I had a lot of questions about my various benefits that were answered. In fact, the WageWorks rep was truly helpful telling me about a commuter parking pass debit card that would make my life a lot easier because I wouldn’t have to file a reimbursement claim for parking expenses, and also have to upload a bunch of receipts. This is the obscure yet imporant kind of information that new employees really need to know about. One of the vendors, Burnalong, was particularly interesting as I am a fitness enthusiast and try to get over to the Fitness Center (also on the 3rd floor) as often as I can—gotta stay in shape to catch all of those digital criminals! The interesting thing about my visit to their table was that, like a plethora of other fitness apps (some of which I pay for), they too had an app, and it is free! So, I signed up for it and downloaded the app.Which got me thinking about a few other apps that we use here at PTC. First, and arguably to most important app, is Benefitfocus. This little app holds a lot of power for PTC employees. Here you can check or modify your company benefits, receive reminders and tasks concerning your benefits, shop for products related to your benefits, and set up a well‐being checklist (e.g. get a flu shot), and more all in one convenient place. When Digital Batman joined PTC, the first thing I did was download this app, which has proven itself quite handy at times—especially on vacation believe it or not Next up is the aforementioned Burnalong app. This...