In honor of Super Bowl LV and the Tampa Bay Buccaneers’ win over the Kansas City Chiefs (and former New England Patriots quarterback Tom Brady’s 7th Super Bowl ring as the QB for the Bucs), I thought it would make for an interesting post about how that magic 1st and 10 yellow line is created on our TV screens every February at “The Big Game!” And, during every game in the NFL among other sports broadcasts. The names of: James R. Gloudemans, Richard H. Cavallaro, Jerry N. Gepner, Stanley K. Honey, Walter Hsiao, Terance J. O’Brien, and Marvin S. White are the Men Behind the Yellow Line. That is, the yellow First Down Line you see on NFL broadcasts! What started out as project for Fox Sports to aid viewers watching NHL games over the airwaves blossomed into a new company called Sportvision, Inc. And in 1998 they debuted the First and 10 Line on ESPN. Using a combination of field cameras, 3D models of the field, powerful computers and algorithms, and the field itself as a kind of green screen, they are able to draw the line in virtual real‐time as the players move up and down the field; as well as, simultaneously remove parts of the line to make it appear that it is literally underneath the players. It’s truly digital magic! It was a such a huge success that Sportvision won an Emmy for its technology. “Winning our 10th Emmy Award is a great honor, and truly validates the impact our technology has had in the growth and popularity of a wide spectrum of sports. We are thrilled to share this Emmy with the America’s Cup Event Authority, who has been a wonderful and inspired partner throughout this effort.” Mike Jakob, President, Sportvision, Inc., 2012 They then...
Fox
-
-
November 15, 2019You know, people spend a lot of time at work talking about what they watched the night before on their favorite video streaming service. But what they don’t do is talk much about is how the digital video streaming services out there are really changing the media and entertainment landscape of our digital world. And then there are events that really put a fine point on that last observation. Like what you ask? Well, this past Tuesday (11/12/2019) Disney+, the newest and probably most hyped video/movie/TV streaming service from the “House of The Mouse” just launched what it hopes to be a serious market‐disruptor! My little digital batkid was very happy when we signed up for Disney+, and so was Disney! Here’s why: Disney bought Fox for $60B, that’s BILLION with a B! All of their content will now go onto Disney+. Disney spent $2.5B on an ESPN service to stream major sports to customers like the MLB. Disney spent $4B on Star Wars (i.e. Lucasfilm) and wants to recoup every bit of that both with new Star Wars theatrical films and exclusive Star Wars original streaming programs like The Mandalorian. Disney+ will feature over 500 films from the Disney library, and over 7000 episodes of Disney TV shows. Disney+ will cost on $7 a month compared to $13 for Netflix’s base program. Disney has invested over $2B in developing its video streaming platform, Disney+, while Apple is playing catchup investing nearly $15B for AppleTV+. Disney plans on having over 20 million subscribers in its first 3 – 5 years. Netflix currently has over 140 million subscribers! Disney wants some of that lucrative market share. HBO GO/NOW will be rebranded into HBO MAX with a planned subscriber fee almost twice that of Disney+! Yet, it boasts such powerful and popular...