So the other day, I attended the PTC Benefits Fair down on the 3rd floor at the Seaport HQ. I actually found the event quite helpful because I had a lot of questions about my various benefits that were answered. In fact, the WageWorks rep was truly helpful telling me about a commuter parking pass debit card that would make my life a lot easier because I wouldn’t have to file a reimbursement claim for parking expenses, and also have to upload a bunch of receipts. This is the obscure yet imporant kind of information that new employees really need to know about. One of the vendors, Burnalong, was particularly interesting as I am a fitness enthusiast and try to get over to the Fitness Center (also on the 3rd floor) as often as I can—gotta stay in shape to catch all of those digital criminals! The interesting thing about my visit to their table was that, like a plethora of other fitness apps (some of which I pay for), they too had an app, and it is free! So, I signed up for it and downloaded the app.Which got me thinking about a few other apps that we use here at PTC. First, and arguably to most important app, is Benefitfocus. This little app holds a lot of power for PTC employees. Here you can check or modify your company benefits, receive reminders and tasks concerning your benefits, shop for products related to your benefits, and set up a well‐being checklist (e.g. get a flu shot), and more all in one convenient place. When Digital Batman joined PTC, the first thing I did was download this app, which has proven itself quite handy at times—especially on vacation believe it or not Next up is the aforementioned Burnalong app. This...
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May 6, 2019Email Marketing is essentially a hand-shake agreement between the marketer and the end user/customer that says, “I have a product or service that I would like to you check out, and you have graciously agreed to let me show it to you.” If the end user/customer has not opted-in (i.e. agreed to receive emails from the marketer, and instead receives a flood of unwanted emails (i.e. spam)), then there is no trust whatsoever from the end user/customer of the marketer. With no trust, there is no open rate on the carefully crafted marketing emails, which means it is all just a waste of everyone’s time. Establishing trust between the two is essential for a successful email marketing campaign. That begins with an easy opt-in process for interested customers (or clientele). The following is a short list of six best practices in which to build an effective email marketing strategy. Easy Opt-In for Customers Your company’s website should have a spot on its homepage that allows interested parties to opt-in (or subscribe) to your monthly newsletter, job search tips, and resources emails. Created with a widget for a website homepage such as MailChimp’s WordPress Widget, this plug-in app allows visitors to a website to effortlessly and legitimately add themselves to your email mailing list. Thereby establishing trust between the potential new clients and your company because now these emails are desired. And by extension, also make it easy for subscribers to opt-out or unsubscribe because it is illegal to keep them on the list if they do not want to be there. Define Your Customer Base This may seem obvious but many organizations take a generalized approach to appealing to the lowest common denominator. Collecting random leads from email lists are pointless unless they are specific to your industry and are a high-value opportunity for new business. Ask yourself the...