Blockchain described in one sentence: A blockchain is really a kind of database that’s shared across loads of different computers that are each running the same software; each bit of data is secured using some complicated bits of cryptography that means that only people that are meant to be adding to or editing the data can do that job. WIRED Magazine, 2018 Recently, I had a job interview with a company that builds their business model on providing add-on services for their customers’ databases built upon the open source centralized DB platform known as PostgreSQL. Probably the reason why I was considered to do digital copywriting for them is my previous experience writing for tech companies like PTC, Satcon, and L-1 to name a few. For PTC, I did a ton of writing for their PLM Product Marketing Group. PLM (i.e. product lifecycle management) is a massive technology platform and manufacturing methodology that relies heavily on data-driven digital thread content, product data management, and databases to name a few. So as you can see, I know a thing or two about databases. Also, I have written about Blockchain Technology (or BlockTech as I will be using this portmanteau from now on) in the past; therefore, I am well aware of the hot new trends for this distributed cutting-edge decentralized data-repository/processing platform. During the interview, I asked a simple question: How is your approach to utilizing a centralized DB value-add over the hot new decentralized DB technology trend known as Blockchain? Digital Batman’s Alter Ego, Nick, 2021 Needless to say, the developer that I was interviewing with did not really like the question all that much. His answer was more defensive rather than enlightening: “…centralized DBs are not going away anytime soon, so people need to understand that Blockchain is more like a curiosity right...
Heppelmann
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March 18, 2020Recently, Jim Heppelmann (President and CEO of PTC, the company I currently work for) was featured in an article in the Boston Globe talking about PTC’s exciting move to the Boston Seaport, A.K.A. The Innovation District. The article also featured the story of how Boston’s Mayor, Marty Walsh, came to PTC for a visit and spoke to the employees at one of our famous socials. He praised the company and the employees for making the move to Boston’s newest up and coming hub for business and cultural innovation! And the seaport is pretty much an amazing new innovation district at that—especially with all the incredible simultaneous construction projects going on down there. However, it might be interesting to take quick walk down memory lane to reminisce about Boston’s other innovation districts, of the past. Let’s go all the way back to Colonial times. Over by where North Street meets Moon Street is Paul Revere’s House. This historical landmark is located in Boston’s North End district, now synonymous with the Italian-American community. However, back in the late 17th Century, this area was well known for it’s silversmiths (like Paul Revere, an innovator of his time), blacksmiths, artisans, journeymen, and laborers. For a city that was founded in 1630, this part of Boston became its innovation district of that time. Fast forward through the Industrial Age which affected the entire world, Boston included, and you will see that another innovation district presented itself. This time on the Boston waterfront known as Boston Harbor—part of which is where today’s Boston Seaport Innovation District now resides. For over two hundred years, Boston Harbor, which compromises all the famous Boston wharves such as Long Wharf, Rowes Wharf, Fish Pier, Commonwealth Pier, and Union Wharf to name a few, were the gateways to shipping, railroads, international commerce, jobs, markets, construction, and of course innovation. Without the wharves of the 18th and 19th Centuries, Boston could not have grown...