Mouse

  • November 15, 2019

    Digital Powerhouse of The Mouse

    You know, people spend a lot of time at work talking about what they watched the night before on their favorite video streaming service. But what they don’t do is talk much about is how the digital video streaming services out there are really changing the media and entertainment landscape of our digital world. And then there are events that really put a fine point on that last observation. Like what you ask? Well, this past Tuesday (11/12/2019) Disney+, the newest and probably most hyped video/movie/TV streaming service from the “House of The Mouse” just launched what it hopes to be a serious market‐disruptor! My little digital batkid was very happy when we signed up for Disney+, and so was Disney! Here’s why: Disney bought Fox for $60B, that’s BILLION with a B! All of their content will now go onto Disney+. Disney spent $2.5B on an ESPN service to stream major sports to customers like the MLB. Disney spent $4B on Star Wars (i.e. Lucasfilm) and wants to recoup every bit of that both with new Star Wars theatrical films and exclusive Star Wars original streaming programs like The Mandalorian. Disney+ will feature over 500 films from the Disney library, and over 7000 episodes of Disney TV shows. Disney+ will cost on $7 a month compared to $13 for Netflix’s base program. Disney has invested over $2B in developing its video streaming platform, Disney+, while Apple is playing catchup investing nearly $15B for AppleTV+. Disney plans on having over 20 million subscribers in its first 3 – 5 years. Netflix currently has over 140 million subscribers! Disney wants some of that lucrative market share. HBO GO/NOW will be rebranded into HBO MAX with a planned subscriber fee almost twice that of Disney+! Yet, it boasts such powerful and popular...