Blockchain described in one sentence: A blockchain is really a kind of database that’s shared across loads of different computers that are each running the same software; each bit of data is secured using some complicated bits of cryptography that means that only people that are meant to be adding to or editing the data can do that job. WIRED Magazine, 2018 Recently, I had a job interview with a company that builds their business model on providing add-on services for their customers’ databases built upon the open source centralized DB platform known as PostgreSQL. Probably the reason why I was considered to do digital copywriting for them is my previous experience writing for tech companies like PTC, Satcon, and L-1 to name a few. For PTC, I did a ton of writing for their PLM Product Marketing Group. PLM (i.e. product lifecycle management) is a massive technology platform and manufacturing methodology that relies heavily on data-driven digital thread content, product data management, and databases to name a few. So as you can see, I know a thing or two about databases. Also, I have written about Blockchain Technology (or BlockTech as I will be using this portmanteau from now on) in the past; therefore, I am well aware of the hot new trends for this distributed cutting-edge decentralized data-repository/processing platform. During the interview, I asked a simple question: How is your approach to utilizing a centralized DB value-add over the hot new decentralized DB technology trend known as Blockchain? Digital Batman’s Alter Ego, Nick, 2021 Needless to say, the developer that I was interviewing with did not really like the question all that much. His answer was more defensive rather than enlightening: “…centralized DBs are not going away anytime soon, so people need to understand that Blockchain is more like a curiosity right...
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May 1, 2020In honor of Asian American and Pacific Islander Heritage Month, I thought it would be a great idea to profile two Japanese Progressive Pioneers who literally changed the world: the founders of SONY Corporation. SONY Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo Japan. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses, and is one of the leading manufacturers of electronic products for the consumer and professional markets, and a leading player in the film and television entertainment industry. And two men, Masaru Ibuka and Akio Morita, started it all in 1946 in the devastating wake of World War II. They started out building Japan’s first tape recorder but soon expanded to transistor radios an other electronics. The name SONY was adopted in 1958 (a mashup of the Latin word Sonus for sound, and Sonny for the American slang term “sonny boy”). SONY rapidly grew into the digital mega-giant it is today. Ibuka served as president of Sony from 1950 to 1971, and then served as chairman of Sony from 1971 until he retired in 1976. He died in 1997 at the age of 89. Morita stepped down as Chairman of SONY in 1994, passing away five years later at the age of 78. Between these two men are dozens of awards, publications, and accolades that span decades. They were also involved in many charities and economic ventures helping to rebuild Japan after the war, and paving the way to making it a world economic leader. Ibuka & Morita leave behind a legacy of world‐changing Digital Revolution that reaches far into our global digital society...