Chris Ramsay is not your usual nerd. Between his ZZ-Top-like beard, sleeve tattoos, and quotidian hoodie/baseball cap, you would foolishly think that he is not one of the world’s greatest puzzle solvers. And you would be wrong! This guy has built up a massive YouTube subscriber following of over 6.62 million, that’s million with an M, subscribers solving Level 10 puzzles. Level 10 puzzles are the hardest possible puzzles in the world that would drive most of us bonkers trying to solve. But not Chris Ramsay. In fact, he thrives on these challenges. He has spent countless hours attacking some of the world’s most difficult and craziest puzzles such as: The Impossible Excalibur Puzzle The Absolute Hardest Jigsaw Puzzle The Hardest Lock Puzzle in History And many, many others. Even though the amount of time it may take for him to solve one of these could be half a day, his videos are thankfully edited down between 15 and 25 minutes (give or take)—and they are they are truly fascinating to watch. There’s also lot of sped up POV footage and pithy commentary as he tinkers with these mind-numbing enigmas. Another thing to note about Chris is that he’s a very good cinematic videographer as well. Frequently, he’ll introduce a new puzzle video with a sweeping array of lens flared artistic and themed cinematography along with an epic Game of Thrones-style music score. It’s his signature film style, coupled with his happy-go-lucky (and extremely patient) persona, along with his inconceivable ability to solve crazy puzzles that make him a YouTube sensation. If you like real physical 3D puzzles that you can touch, rotate, tinker with, and lose your mind over, then you want to watch Chris Ramsay’s YouTube Channel. He’s also got links to where you can purchase these puzzles yourself for hours of intense eye-hand-brain coordination entertainment that...
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May 6, 2019Email Marketing is essentially a hand-shake agreement between the marketer and the end user/customer that says, “I have a product or service that I would like to you check out, and you have graciously agreed to let me show it to you.” If the end user/customer has not opted-in (i.e. agreed to receive emails from the marketer, and instead receives a flood of unwanted emails (i.e. spam)), then there is no trust whatsoever from the end user/customer of the marketer. With no trust, there is no open rate on the carefully crafted marketing emails, which means it is all just a waste of everyone’s time. Establishing trust between the two is essential for a successful email marketing campaign. That begins with an easy opt-in process for interested customers (or clientele). The following is a short list of six best practices in which to build an effective email marketing strategy. Easy Opt-In for Customers Your company’s website should have a spot on its homepage that allows interested parties to opt-in (or subscribe) to your monthly newsletter, job search tips, and resources emails. Created with a widget for a website homepage such as MailChimp’s WordPress Widget, this plug-in app allows visitors to a website to effortlessly and legitimately add themselves to your email mailing list. Thereby establishing trust between the potential new clients and your company because now these emails are desired. And by extension, also make it easy for subscribers to opt-out or unsubscribe because it is illegal to keep them on the list if they do not want to be there. Define Your Customer Base This may seem obvious but many organizations take a generalized approach to appealing to the lowest common denominator. Collecting random leads from email lists are pointless unless they are specific to your industry and are a high-value opportunity for new business. Ask yourself the...
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April 20, 2017Mobile communications such as text messaging, Facebook Messenger, Twitter Direct Messaging, SnapChat, Skype, and FaceTime are all seeking to supplant Email these days as the preferred form of digital communications. Not so for business or for professionals where Email still reigns supreme. Email access essentially comes in two forms: Email Software, or Client-based Email – E.g. Microsoft Outlook (costly subscription fees), Mac Mail (comes with Mac OS X), and Thunderbird (free open-source download) to name a few. Cloud Email – E.g. Google Mail (GMail), Yahoo Email, or AOL Email (yes, it still exists)—all free and accessible via a web browser Let’s delve into the key differences between them with an eye on how each form manages Email in their own unique ways. It should be noted that regardless of what method of accessing your Email is used, all Email actually sits on a server somewhere in “The Cloud” and simply waits for you to get it one way or another. Email Software Client-based (meaning: on your computer) Email still has many years of unparalleled usefulness that other services can’t match—the main advantage being security. Say you’re an employee at Company X and check your email like everyone else does everyday. You can rest assured that the Email sitting behind your company’s firewall is as secure as it gets. Even when logging in from home, you are usually using a VPN (Virtual Private Network) to establish a secure connection between your laptop and your company’s Email servers. There’s very little chance of your Email being hijacked as you send your messages to your fellow employees or out to your clients. Microsoft Outlook allows a massive amount of Email filtering features, rich text (like HTML) messages, Email organization into shared and group folders across the entire organization, remote Email access via a Web-Outlook interface, and comes in cross-platform versions for Mac OS X and Windows (all versions). And the final advantage is group organization capabilities like employee calendars, scheduling...