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  • November 5, 2020

    Progressive Puppies Ready for Duty!

    And keeping with the “factoid theme” this week, I thought I’d take a quick look at our furry friends who are also Progressive Pioneers—not just limited to humans you know. So here are some great facts about Military Dogs. Fact 1: Dogs have been part of military history for as long as people have been fighting. The Romans, the Vikings, and even in the Revolutionary War, all used dogs during conflicts. Fact 2: The official recognition for four legged soldiers didn’t come until World War II. Fact 3: Originally, dogs in wars involving the United States mostly were used to carry messages. Fact 4: Over 5,000 dogs served in the Vietnam War and many helped the soldiers in different capacities. Fact 5: Sergeant Stubby, a very famous Boston Terrier who was part of the military was the most decorated War Dog in history. He saved an entire group of soldiers from an enemy attack and thanks to his help, everyone made it out safely. He also met three presidents during his lifetime. Fact 6: Another big hero who served with the military was a German Shepherd named Chips. The dog single‐ evenhandedly forced a large group of enemy soldiers to surrender. He was awarded the Distinguished Service Cross, Silver Star and the Purple Heart after people heard of his bravery. Fact 7: A dog was part of the SEALS special forces team that was known to accompany the unit during the famous Osama bin Laden raid. Fact 8: Rin Tin Tin is the most famous dog military dog of the movies. A German war dog, he was abandoned, then adopted by American troops and brought to the U.S., where he became a movie star after World War I. American soldier, Lee Duncan, brought the dog back to America where he...
  • November 15, 2019

    Digital Powerhouse of The Mouse

    You know, people spend a lot of time at work talking about what they watched the night before on their favorite video streaming service. But what they don’t do is talk much about is how the digital video streaming services out there are really changing the media and entertainment landscape of our digital world. And then there are events that really put a fine point on that last observation. Like what you ask? Well, this past Tuesday (11/12/2019) Disney+, the newest and probably most hyped video/movie/TV streaming service from the “House of The Mouse” just launched what it hopes to be a serious market‐disruptor! My little digital batkid was very happy when we signed up for Disney+, and so was Disney! Here’s why: Disney bought Fox for $60B, that’s BILLION with a B! All of their content will now go onto Disney+. Disney spent $2.5B on an ESPN service to stream major sports to customers like the MLB. Disney spent $4B on Star Wars (i.e. Lucasfilm) and wants to recoup every bit of that both with new Star Wars theatrical films and exclusive Star Wars original streaming programs like The Mandalorian. Disney+ will feature over 500 films from the Disney library, and over 7000 episodes of Disney TV shows. Disney+ will cost on $7 a month compared to $13 for Netflix’s base program. Disney has invested over $2B in developing its video streaming platform, Disney+, while Apple is playing catchup investing nearly $15B for AppleTV+. Disney plans on having over 20 million subscribers in its first 3 – 5 years. Netflix currently has over 140 million subscribers! Disney wants some of that lucrative market share. HBO GO/NOW will be rebranded into HBO MAX with a planned subscriber fee almost twice that of Disney+! Yet, it boasts such powerful and popular...
  • Email Marketing is essentially a hand-shake agreement between the marketer and the end user/customer that says, “I have a product or service that I would like to you check out, and you have graciously agreed to let me show it to you.” If the end user/customer has not opted-in (i.e. agreed to receive emails from the marketer, and instead receives a flood of unwanted emails (i.e. spam)), then there is no trust whatsoever from the end user/customer of the marketer. With no trust, there is no open rate on the carefully crafted marketing emails, which means it is all just a waste of everyone’s time. Establishing trust between the two is essential for a successful email marketing campaign. That begins with an easy opt-in process for interested customers (or clientele). The following is a short list of six best practices in which to build an effective email marketing strategy. Easy Opt-In for Customers Your company’s website should have a spot on its homepage that allows interested parties to opt-in (or subscribe) to your monthly newsletter, job search tips, and resources emails. Created with a widget for a website homepage such as MailChimp’s WordPress Widget, this plug-in app allows visitors to a website to effortlessly and legitimately add themselves to your email mailing list. Thereby establishing trust between the potential new clients and your company because now these emails are desired. And by extension, also make it easy for subscribers to opt-out or unsubscribe because it is illegal to keep them on the list if they do not want to be there. Define Your Customer Base This may seem obvious but many organizations take a generalized approach to appealing to the lowest common denominator. Collecting random leads from email lists are pointless unless they are specific to your industry and are a high-value opportunity for new business. Ask yourself the...