I’m sure that you’ve all seen those crazy videos on YouTube of dogs being left alone in their homes with a GoPro camera attached to them. They invariably end up getting into all kinds of mischief while their owners are away. And of course, the dog gives a, “I didn’t do it…” look that always melts their humans’ hearts. GoPro, Inc. themselves is one of those hugely successful companies that were borne out of a simple idea from a completely unrelated event. A guy by the name of Nick Woodman (hmm, Digital Batman’s alter ego’s name is Nick) back in 2002 was out surfing one day in Australia. He was hoping to capture some awesome action photos while riding the waves but was unable to because no amateur photographer had neither the affordable equipment nor the experience to get close enough for the really good shots. So was borne the idea of a high resolution, incredibly compact, and easy‐to‐use camera that could go anywhere and take any kind of action shot—and eventually action video. Not only have GoPro’s have been put on mischievous dogs but they’ve been everywhere from attached to flying drones getting impossible aerial shots (now used in motion picture productions), to spelunking and sky diving, and even into space—as one little girl did a few years ago onboard a Hello Kitty‐crewed rocket (see the Best of them All vid to the right)! This company has grown incredibly fast since 2002 and sports a huge line of products that have literally transformed the digital photography and videography landscapes! We’re building solutions that enable people to capture and share life experiences…and as a result GoPro is growing virally via content creation and sharing. ~ Nick Woodman, CEO of GoPro, inc. GoPro, Inc. received the Technology Emmy for 2013 from...
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May 6, 2019Email Marketing is essentially a hand-shake agreement between the marketer and the end user/customer that says, “I have a product or service that I would like to you check out, and you have graciously agreed to let me show it to you.” If the end user/customer has not opted-in (i.e. agreed to receive emails from the marketer, and instead receives a flood of unwanted emails (i.e. spam)), then there is no trust whatsoever from the end user/customer of the marketer. With no trust, there is no open rate on the carefully crafted marketing emails, which means it is all just a waste of everyone’s time. Establishing trust between the two is essential for a successful email marketing campaign. That begins with an easy opt-in process for interested customers (or clientele). The following is a short list of six best practices in which to build an effective email marketing strategy. Easy Opt-In for Customers Your company’s website should have a spot on its homepage that allows interested parties to opt-in (or subscribe) to your monthly newsletter, job search tips, and resources emails. Created with a widget for a website homepage such as MailChimp’s WordPress Widget, this plug-in app allows visitors to a website to effortlessly and legitimately add themselves to your email mailing list. Thereby establishing trust between the potential new clients and your company because now these emails are desired. And by extension, also make it easy for subscribers to opt-out or unsubscribe because it is illegal to keep them on the list if they do not want to be there. Define Your Customer Base This may seem obvious but many organizations take a generalized approach to appealing to the lowest common denominator. Collecting random leads from email lists are pointless unless they are specific to your industry and are a high-value opportunity for new business. Ask yourself the...