disruptor

Ah, the Cybertruck! Elon Musk’s newest offering in the vast untapped market of electric vehicles. Someday, not too long from now, we will all be driving EV cars. Telsa, Inc. is a true market disruptor when they introduced their first fully electric vehicle on the automotive market the Tesla Roadster in 2008, soon followed by their Model S, Model X, Model 3, and there more recent Model Y—with prices ranging from a whopping $135K+ for an original Roadster, down to a more affordable $35K for the Model 3. Tesla delivered a whopping ~500K units in 2020 according to Statista. It may have taken a little over a decade but now a good deal of the major automobile manufacturers are either rolling out or planning to roll out their own EVs. However, it is the $39K+ Cybertruck that we’re looking at here. Telsa is trying to disrupt the market again with the Cybertruck, as it did with the Roadster. This is an all electric battery-powered light commercial vehicle with an estimated range of 250-500 miles on a single charge, and a purportedly 300K lb towing capacity. It will come in rear-wheel drive and all-wheel drive variants. The Cybertruck’s most notable feature is its unique oddly-shaped unibody design made from the same stainless steel material as Musk’s SpaceX is using for its interplanetry vehicle, Starship. However, what’s really got the media buzzing is the spectacle that Musk put on last month announcing the Cybertruck. It included a demonstration of its armor-plated body withstanding blows from a sledgehammer. However, Tesla had a little mishap when they tested how “bulletproof” the Cybertruck’s windows were. However, the Cybertruck’s unveiling was still a huge success with Tesla taking over 200,000 initial pre-orders! And now on to the real challenge for the Cybertruck… The Cybertruck’s chief competitor is...